Advancing health and wellness – one eye at a time

Word Optical Group is a family-owned, licensed operator of Pearle Vision stores.

Our focus

Our vision is to run stores serving customers with the highest levels of service, staffed by the happiest employees.

We believe in happy, well-supported employees that understand what’s expected of them and have the tools they need to meet those expectations.

This creates an atmosphere that customers want to be in.

Satisfied customers feel better about their shopping experience and spread the word to their friends and family.

This brings more potential customers into the door that we have the chance to serve and creates more advocates.

Happy employees stay longer, which lets us train new staff effectively, retain our culture, and maintain high levels of quality.

Raving customer fans allow us to grow more cost-efficiently by reducing paid marketing spend and relying on organic referrals.

This all contributes to a stronger bottom line, enabling us to continue to invest in growth and increase equity value.